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Address:办公地址:中国广东省东莞市高埗镇北王路草墩桥侧唯美集团 公司地址:广东省清远市清城区源潭镇建材陶瓷工业城二期

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Home>About the brand>Brand story
品牌简介

唯美L&D陶瓷品牌诞生于2003年,是唯美集团旗下广东家美陶瓷有限公司的主推品牌。2016年品牌价值达98.75亿元,连续六年上榜中国500价值品牌。唯美L&D陶瓷遵循文艺复兴时期的探索精神和艺术理念,从装饰艺术中探寻文化渊源,从家居生活中追寻设计灵感,探寻家居装饰与人文艺术的完美融合,满足人们浪漫、随性、精致的花样生活。

秉承“唯美制造”的精神,唯美L&D陶瓷不断追求国际化、高品质,全球市场份额不断攀升,产品涵盖“5号石材”、工业风系列、高清石喷墨全抛釉、瓷质釉面砖、微晶石、欧式仿古、瓷质抛光砖、内墙砖九大类上千花色。

唯美L&D陶瓷拥有健全的国际营销网络和专业的设计团队,近千家专卖店遍布国内各大中小城市,产品远销欧美、东南亚等海外市场。唯美L&D陶瓷整合全球潮流饰材和前沿设计理念,遍布全球的唯美L&D生活设计馆更是时尚装饰发布的T台,充分满足消费者的个性需求,赢得了生活设计大师的美誉,成为建陶领域里富有设计美感和艺术内涵的典范。

精于设计,专注价值。唯美L&D陶瓷倡导艺术与人生的完美结合,不仅追求感官上的效果,更体现拥有者的人生价值与内涵。从写实到抽象、从色彩浓重的浪漫到线条严谨的精致、从古典的厚重到后现代的简约、从追求舒适的随性到高贵经典的新奢华,唯美L&D陶瓷的每种风格都洋溢着生活的气息,启迪现代人对家居文化与艺术生活的思考,成为演绎各式“花样生活”的舞台!

Life and Design--生活设计大师!

L&D Ceramics Brand was born in 2003 and is the major brand of Jiamei Company of Wonderful Group. 2016 brand value of 9 billion 875 million yuan, six consecutive years on the list of China's 500 most valuable brands.L&D Ceramics follows the exploration spirit and artistic thought of the Renaissance, seeks for the cultural origin from the decoration art, discovers the design inspiration from home life, search the perfect combination of home decoration and humanism art for meeting the romantic, free and delicate life of people.

Insisting on the spirit of “Made by Wonderful”, L&D Ceramics constantly pursues internationalization and high quality, and the share in the global market increases steadily, the products covers the No. 5 stone Series,The industrial wind series,archaistic polishing, high-definition stone ink-jet printed and full glazed tiles, ceramic glazed tiles, royal jade crystallite, European rustic tiles, porcelain polished tiles,  altogether 8 categories and nearly 1000 varieties as one of the brands with most complete series of building ceramics at home.

L&D Ceramics possesses a sound international marketing network and top design team with nearly 1000 authorized stores all around China, and the products are also exported to foreign markets such as Europe, America and Southeast Asia. L&D Ceramics integrates the world latest decoration materials and modern design thought, and the world wild L&D Life Design House is the T-stage for the publication of decoration fashion, which can completely meet the personalized demands of consumers, and has been reputed as “the Master of Life Design” as the sample of highest design aesthetics and artistic connotation in the building ceramics field.

Precise in product and focus on value, L&D Ceramics advocates the perfect combination of art and life, pursues the visual effect and shows the life value and connotation of the possessor. From true-life to abstract, from colorful romance to precise delicacy, from the massive of classic to the concise of post-modern, from comfortable liberty to the noble luxury, L&D Ceramics is full of the styles of life, enlightens the thinking of modern people to home culture and artistic life, and becomes the stage of showing “Diversified Styles of Life”.

Life and Design, the design master of life!


2003

In 2003, L&D established high-end fashionable international brand orientation and cut a figure on the market;

In July 2003, the company was rated as “advanced unit of technology innovation of private science and technology enterprises”;

In September 2003, the company won the certificate of “Green Building Materials Product” issued by China Building Materials Industry Association.

2004

2004, L&D was rated as “Brand-name Products in Guangdong Province”;

In March, 2004, it had the honor to win the “Advanced Enterprise of Patent Implementation”;

In May, 2004, L&D acquired National Compulsory Product Certification of China in the first batch, that is 3C certification;

In 2004, the company established the Chen Fucheng Wonderful Art Museum for Professor Chen Fucheng, the great master of Chinese pettifoggery calligraphy.

2005

In June 2005, Wonderful L&D Ceramics was awarded “Famous Brand of Architectural Ceramics of China”;

In January 2005, “Millennium Brocade stone” of Wonderful L&D Ceramics acquired certificate of design patent and was rated as “Annual Prominent Product”.

2006

In 2006, Wonderful L&D Ceramics cooperated with International famous brand Italy Yan Fangda;

In April 2006, Wonderful L&D Ceramics was rated as “China's Top Ten Well-known Best-selling Brand of China”;

2007

In January 2007, Wonderful L&D Ceramics was rated as “3.15 National Quality and Integrity Security Brand” by the Consumer Protection Foundation of China;

In 2007, the development and research of Dermatoglyphic Stone of Wonderful L&D Ceramics appeared on the market. Leather touch guides leather wave of industry;

In August 2007, Zhang Dejiang, the member of the Political Bureau of Central Committee and Secretary of Provincial Party Committee of Guangdong inspected Wonderful Group;

In 2007, the only museum of architectural ceramics of National Brand in this industry Museum of Architectural Ceramics of China was formally established in Wonderful Group;

2008

In April 2008, Wonderful L&D Ceramics was rated as “Annual Excellent and Self-owned Brand in 2007”;

In June 2008, Wonderful L&D Ceramics was rated as “High Quality Products of China” by the Commodity Society of China;

In July 2008, Xi Jinping, General Secretary of the Central Committee, Chairman of the People's Republic of China and Chairman of the Military Commission of the Central Committee of CPC and Member of the Standing Committee of the Political Bureau of Central Committee of CPC inspected Wonderful Group;

2009

In February 2009, Li Keqiang, Member of the Standing Committee of the Political Bureau of Central Committee and Premier of State Council, gave cordial guidance to Wonderful Group when inspecting the city of Dongguan.

In June 2009, Meeting of Design and Exchange of China in 2009 of Wooden Structure Design of Wonderful L&D Ceramics opened in Urumuqi, Xinjiang Uygur Autonomous Region.

In June 2009, Design Forum of IFI World Indoor Day in 2009 and Cultural Festival of Wonderful L&D Ceramics Design grandly inaugurated;

In July 2009, Designer Salon of “Hello Italy—Afternoon Party of Italy Style” caused a sensation in Guangzhou.

In September 2009, Dongguan City, Non-public Party Building Exhibition Hall of Dongguan opened in Wonderful Group;

In October 2009, Wonderful L&D Ceramics was conferred with Annual Ten Tendency Product Award of the Second Session of the Chinese Ceramic Fashion Week.


2010

In 2010, Wonderful L&D Ceramics had the honor to get “Recommendation Brand of Real Estate Refined Decoration Project of China in 2010”;

In March 2010, China Tour of Quality Consumption of Wonderful L&D Ceramics, joining hands with SouFuncom, launched Housing Consumption Trend Research of China and China Tour of TOP 10 Quality Housing nationwide.

In April 2010, the activity of “Listen to Heartbeat of Design——Forum of Luxury Real Estate Design and Metaphysical Dialogue in 2010” set sail with great honor in Suzhou;

In June 2010, Wonderful L&D Ceramics, joining hands with Liang Zhitian Design Company of Hongkong, participated in Awarding Ceremony of Liang Zhitian Love Library;

In July 2010, Wonderful L&D Ceramics had the honor to get “Special Contribution Award of China of Annual Wooden Structure in 2009”;

2011

In 2011, Wonderful L&D Ceramics had the honor to get “Top 500 Most Valuable Brand of China in 2011”;

In 2011, Wonderful L&D Ceramics was rated as “Top Ten Brands of Ceramic Tile in 2011”;

In 2011, Wonderful L&D Ceramics had the honor to get “Housing After-service Award of China”;

In 2011, Milan stripe apricot stone series of Wonderful L&D Ceramics was rated as “Star Housing Product of China” by Sohu Housing.

In 2011, it had the honor to get the certificate of honor of “Household Consumption Gold Public Praise of China” ;

In 2011, Wonderful L&D Ceramics became title sponsor of Women's Basketball Major League of China from 2011-2012. Wonderful L&D Ceramics was designated as the unique ceramic title product by WCBA authority.

2012

In 2012, Wonderful L&D Ceramics had the honor to get “Top Ten Ceramic Tile Brand in 2012”;

In 2012, Wonderful L&D Ceramics was listed as one of top 500 most valuable brands for two consecutive years. Its brand value reached RMB 3,485 million;

In 2012, Wonderful L&D Ceramics was rated as “Famous-brand Products of Ceramic Industry of China”;

In 2012, Wonderful L&D Ceramics was rated as “Famous Brand of Architectural Ceramics of China”;

In 2012, Wonderful L&D Ceramics “HD Stone” magnificently appeared on the market. The texture specification of it is closer to natural stone, creating great realm of high-definition stone in the industry.

2013

In 2013, “the Second Generation of HD Stone” of Wonderful L&D Ceramics appeared on the market. 

The HD stone large specification of 800*1600 was firstly promoted, creating great realm of high-definition stone in the industry.

In 2013, Zhu Xiaodan, the governor of Guangdong, and his entourage were present and inspected Wonderful Group.

In 2013, Hu Chunhua, Member of Political Bureau of the Central Committee of CCP and Secretary of provincial Party Committee of Guangdong, accompanied by provincial and municipal leaders Lin Musheng and Xiao Zhiheng, Ge Changwei, Municipal Party Secretary of Qingyuan and mayor Jiang Ling, inspected Jiamei Ceramics CO., LTD. of Guangdong.

In 2013, Huang Jianping, the deputy to the National People's Congress and chairman and president of Wonderful Group in Guangdong attended NPC and CPPCC;

In 2013, “HD Night” of Wonderful L&D Ceramics carried out Art and Design Tour in Search of Bilbao;

In 2013, Wonderful L&D Ceramics, as strategic partner of whole journey of personal tour exhibition of Mr. Liang Zhitian who is “father of interior design for Chinese”, joining hands with Liang Zhitian, reached more than 10 cities such as Changsha, Chengdu, Zhengzhou and so on to share this grand Design feast with designers across the country.

2014

In 2014, Huang Jianping, the deputy to the National People's Congress and chairman and president of Wonderful Group in Guangdong attended NPC and CPPCC;

In 2014, Wonderful L&D Ceramics had the honor to get “Innovation Award of Best Housing Service in 2014”;

In 2014, Wonderful L&D Ceramics became the sponsor organization of the union between the China Tour of Interior Design in 2014 and National Tour Exhibition of Liang Zhitian;

In 2014, Wonderful L&D Ceramics initiated the activity of National Ceramic Art Competition, going through 45 cities and carrying out 51 times of activity. Involved households reached nearly 10,000 and more than 500,000 person-time participated the network voting.

In 2014, Wonderful L&D Ceramics held large-scale parent-child activity “Pottery Art Competition” in major cities nationwide and got a good reputation from society;

In 2014, Wonderful L&D Ceramics held 13 times of provincial linkage promotion. More than 10,000 proprietors enjoyed the preference of factory direct supply.

2015

In 2015, Wonderful L&D Ceramics had the honor to get “Famous-brand Products of Guangdong”;

In 2015, Wonderful L&D Ceramics took advantage of amusements and sports stars. We invited Chen Guokun, Jiao Enjun, Lu Songxian, Wang Liqin and other famous stars to participate in brand activities in order to make communication value of brand activity more significant.

2016

In 2016, brand value of Wonderful L&D Ceramics in 2016 reached RMB 9,875 million. It was listed as one of top 500 brands of China for six consecutive years and as one of top ten brands of ceramic industry;

Brand introduction Development history